Making sense of the Wind Mobile-Shaw deal

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Wind Mobile is one of the most prominent competitors to the big three Cell providers in Canada (Bell, Rogers, Telus and their subsidiaries). Offering plans with unlimited data, calling and texting for low prices (~$45) Wind has grown to almost a million customers nationwide. Shaw on the other hand has been growing slowly but steadily as of late, and in an attempt to further their standing in the telecommunications world has looked into building their own cell network. After Shaw’s first attempt in 2011 became too expensive, they sold their infrastructure to Rogers and moved on for the time being. Just today it was announced that Shaw has decided to purchase an already established cell company, namely Wind Mobile. The price is reportedly around 1.6 Billion dollars CAD, and will likely be completed by third quarter of 2016. Shaw reps have stated that the model of more for less, which has made Wind popular will be staying around, and the plan to create an LTE infrastructure by 2017 is still in place. Here’s hoping this deal can help drive cell plan prices in Canada down for all carriers.